Affiliate Fraud and Lead-Quality Guidance

Fraud guidance for your workflow

Affiliate programs can reward reported actions before their quality becomes clear. IFD helps teams assess contact, source, device and identity evidence around those actions, while separating poor-quality acquisition from deliberate abuse.

Review the commission condition

Define what an eligible conversion means and examine whether the event meets that definition. Compare repeated submissions and source patterns with downstream customer outcomes.

Four areas to connect

A conversion count does not tell the whole story when submissions, signups, or purchases are being manipulated.

• Rewarded Action: Define what earns a commission.
• User Quality: Validate the underlying customer.
• Source Patterns: Compare recurring activity.
• Later Outcomes: Review what follows the conversion.

Protect good partners

Successful affiliates can generate unusual volume legitimately. Use evidence-based review and transparent program rules to distinguish genuine performance from invalid claims.

Keep the customer context

Separate genuine underperformance from evidence of deliberate manipulation.

What working with IFD looks like

Tell us which decision you want to improve and what evidence your team already has. IFD helps clarify useful signals, compare suitable providers and scope an evaluation. We review coverage, limitations and practical fit so your team can decide on the next step.

• Define one abuse pattern and the decision it affects.
• Identify the evidence gaps and relevant provider capabilities.
• Agree a representative evaluation and meaningful outcomes.
• Review results, limitations and commercial terms before deciding.