Survey and Panel Fraud Guidance for Market Research

Fraud guidance for your workflow

Research quality depends on both participant eligibility and the integrity of the response. Repeated entries, fabricated profiles and automated activity can undermine that quality. IFD helps teams assess which additional signals complement their existing study checks.

Connect respondent and response evidence

Review identity or contact reuse alongside response quality, invitation source and study rules. Consider legitimate household and institutional sharing before excluding participants.

Four areas to connect

Survey teams need to consider participant identity and response quality together.

• Recruitment Fit: Check participant eligibility
• Duplicate Activity: Review repeated participation
• Response Evidence: Assess attention and consistency
• Environment: Add device and network context

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Measure sample effects

Assess usable completion, repeat participation and false exclusions. A screen that removes suspicious-looking users can also alter the intended sample, so evaluate the trade-off explicitly.

Keep the customer context

Shared networks and unusual completion times should be investigated in context.

What working with IFD looks like

Tell us which decision you want to improve and what evidence your team already has. IFD helps clarify useful signals, compare suitable providers and scope an evaluation. We review coverage, limitations and practical fit so your team can decide on the next step.

• Define one abuse pattern and the decision it affects
• Identify the evidence gaps and relevant provider capabilities
• Agree a representative evaluation and meaningful outcomes
• Review results, limitations and commercial terms before deciding